At the end of December 2014, Xiaomi became the world’s most valuable technology start-up after it received US$1.1 billion funding from investors, making Xiaomi’s valuation more than US$46 billion.
Xiaomi entered the Indian market in July 2014 and since then expanded rapidly in India. Earlier, Xiaomi used to sell exclusively on Flipkart until it announced its partnership with both Amazon.comand Snapdeal on April 7, 2015. This is seen as a bid by the smartphone manufacturer to expand its retail base in India.
It has also teamed up with Airtel Store and The Mobile Store to sell some of its selected devices. Later, in Q1 2015, it started its own store and stopped selling its accessories to online stores. On its first anniversary in India, it launched its own Mi Store App. On August 11, 2015, it started its first factory in Sricity, Andhra Pradesh in a partnership with Foxconn.
After launching the Redmi Note 3 in India in earlier this month, the company is now hosting a press event in Delhi on March 31 to launch its next flagship Mi 5.
The Xiaomi Mi 5 was announced late in February and was launched in China in the first week of March. At the launch of Redmi Note 3 event, Hogo Barra, Vice President, Xiaomi had revealed the company’s plan to launch the Mi 5 in India within a month’s timeframe. Recently, Bin Lin, President, Xiaomi had also stated the upcoming smartphone will be priced below Rs 27,000.
The device is powered by Qualcomm’s latest chipset, Snapdragon 820, which is powering some of the other flagships including Samsung Galaxy S7, Sony Xperia X and LG G5. It is paired with LPDDR 4 4GB of RAM.
It has Sony IMX298 16MP sensor and Qualcomm Spectra image processor. And also features face detection auto focus, DTI for producing better colours and a 4-axis OIS that helps in capturing better images in low lights conditions as well when hands are shaking. It can capture 4k videos. Other features include sunlight display, reading mode and more.